Hey there, tech enthusiasts and business moguls, it’s time for your weekly dose of what’s been shaking up the tech world. If you’ve been caught up in the whirlwind of the week and missed out, don’t fret, we’ve got you covered. Let’s dive right in.
1. CEOs Embracing LinkedIn as Their Personal Branding Playground
So, here’s the scoop – CEOs are making some serious moves on LinkedIn, turning it into their very own platform for personal branding. According to Brian Honigman, there’s been a notable 9 percent spike in posts from the C-suite crowd compared to last year. That’s a pretty significant jump, right?
Now, why should you care about this? Well, it’s not just about CEOs flaunting their success stories and corner office views. It’s about something bigger. When big-shot CEOs start getting chatty on LinkedIn, it’s a sign. It’s a sign that they’re realizing the power of connecting directly with their audience – be it customers or employees.
Take Morgan DeBaun, CEO of Blavity, for instance. She’s not afraid to get personal with her LinkedIn fam. Sharing her own experiences and lessons learned, she’s all about keeping it real and relatable. And then there’s Vas Narasimhan from Novartis, who’s out there dropping comments on employee posts to show some love and appreciation. It’s like a virtual water cooler moment, minus the water cooler.
And guess what? This isn’t just some vanity exercise. Brian Honigman, who knows a thing or two about marketing, sees this as a legit value-add for business honchos like yourself. So, maybe it’s time to dust off your LinkedIn profile and start mingling with the masses.
2. Brace Yourselves: Google Chrome’s Big Cookie Crumble
Hold onto your hats, folks, because Google Chrome is about to shake things up in a big way. They’re tightening the screws on third-party cookies, and that’s bound to send ripples across the digital landscape.
Now, why should this matter to you? Well, let’s break it down. Third-party cookies – those little crumbs of data that advertisers leave behind – they’re like the secret sauce of digital advertising. They help advertisers track your online moves and serve up targeted ads. But with Google clamping down on these cookies, it’s going to be slim pickings for advertisers.
Think about it – no more snooping around your browsing history to serve up those eerily accurate ads. It’s like the end of an era for digital advertisers. And if you rely on digital ads to drum up business, well, you might need to rethink your strategy.
3. SlideFill: Your New Data-Powered Presentation Sidekick
Say hello to SlideFill – the latest player in the data-driven presentation game. This nifty tool from SideFill is here to revolutionize the way you whip up presentations.
So, why should you care? Well, for starters, SlideFill promises to slash your presentation prep time by a whopping 40 percent. That’s right – no more burning the midnight oil to put together a killer pitch deck. With SlideFill, you can seamlessly integrate your customer data from Google Sheets and churn out slick presentations in no time.
Whether it’s pitching your latest product or showcasing customer success stories, SlideFill has got your back. So, if you’re all about working smarter, not harder, SlideFill might just be your new secret weapon.
4. Beware of AI-Powered Tax Refund Scams
It’s tax season, folks, and you know what that means – scammers are out in full force. But this time, they’ve got a new trick up their sleeves – AI. Yep, you heard that right.
Tech guru Ryan Heath is sounding the alarm on AI-fueled scams that are targeting unsuspecting taxpayers. These sneaky scammers are using advanced AI tools to cook up fake personas and steal your hard-earned refunds.
So, what’s the takeaway here? Well, for starters, don’t dilly-dally when it comes to filing your taxes. The sooner you file, the less time those scammers have to pull a fast one on you. And hey, if you get an email from the IRS that seems a little fishy, trust your gut and steer clear.
5. Get Your Business on Track with Taskomat
Last but not least, we’ve got Taskomat – your one-stop-shop for all things task management. This handy tool is here to streamline your workflow and keep you on top of your game.
For just 40 bucks, you can snag a lifetime subscription to Taskomat and kiss goodbye to those pesky productivity woes. From managing tasks and invoices to keeping tabs on your budget, Taskomat has got everything you need to run a tight ship.
So, whether you’re a freelancer juggling multiple gigs or a budding entrepreneur trying to conquer the world, Taskomat is here to lend a helping hand.
And there you have it – your weekly roundup of all things tech and business. Until next time, stay curious, stay savvy, and keep rocking those LinkedIn profiles like the bosses you are!